Our Story
NFPD SNOW BRAND Warmest Ski Snowboarding Jackets & Ski Snowboard Snow Hoodies
We specialize in women’s ski snowboard jackets and men’s ski snowboard jackets, offering high-quality snow apparel for all riders. Our collection includes one of the best anorak snowboard jackets, snow hoodies, ski hoodies, and snowboard hoodies. Looking for snow shops near me or a trusted online snowboard shop? NFPD Snow Brand is an Australian independent family business.
With no corporate backing or outside investors, we are fully bootstrapped and grow through the continued support of our valued worldwide customers. We currently sell in over 12 countries and are stocked in retail stores in Breckenridge, Colorado, and Wellington, NZ.
NFPD - No Friends On Powder Days is 100% Australian owned & designed. NFPD Snow Brand was created in twenty seventeen and was born out of our love of the famous powder snow from the Japanese alps.
NFPD is snow slang for ‘No Friends on Powder Days’. (Which is a joke) On fresh pow days, if you wait for your friends and partners to get their shit together, chances are the resort trails will be tracked out before the day has even started!
No friends on powder days is a motto that you will hear in every snow town around the world! Powder days are a rare commodity and when its nuking down – you won’t want to miss the pow or the face shots.
"The phrase 'No Friends On Powder Days' is a Joke playfully hinting at the thrill of seizing epic moments solo, yet the true essence lies in sharing these experiences with friends' and loved ones which is priceless. Respecting the mountain and its ever-changing conditions is paramount. Venturing into the slack, side or backcountry demands caution, safety and skilled friends and buddies. Equip yourself with proper avalanche gear and training and get local knowledge of the area if its your first time.
Our mission
Our mission is to inspire a zest for life outdoors, encouraging people to embrace the thrill and fun of skiing, snowboarding, or snowmobiling. We're passionate about living in the moment, immersing ourselves in mountain culture, and savoring the freedom and connection to nature that these fun activities bring. It's in these moments that we truly feel most alive. Having to experience childlike play and fun is healthy for mental health and the soul. Alongside this, we're dedicated to delivering the warmest top-notch products and exceptional customer service.
No Friends On Powder Days is a lifestyle brand that you can wear on the mountain, or in the streets. We create simplistic timeless designs which are environmentally aware and sustainable.
We are proudly CHILD LABOUR FREE to manufacturing level. Child labour free is a certification that independently inspects and analyses supply chains for the use of child labour.
Learn more about NFPD Snow Brand Founder Marty Clay at martyclay.com